Are you ready to help us change how real estate is sold?
Simple Terms is an experiment. We are looking for sellers of real estate to help them minimize costs by changing the way real estate is sold. The goal is to provide buyers with total transparency in the buying process. We believe that buyer uncertainty is actually keeping sellers from maximizing their ultimate selling price. Also, it is the #1 reason buyers hire a real estate agent.
"I have this house I want to sell you for $280k. Make me an offer and I will give you 30 days to decide if it is a good house and fair deal."
The quote above is the current state of real estate. Buyers truly have no idea what they're purchasing so they need the help of an "expert" (real estate licensee and/or Realtor) to launch a full fledged due diligence process to find out what the seller is hiding. At a minimum a buyer will hire a home inspector and appraiser. In reality they will also seek the expertise of a pest inspector, radon specialist, and multiple contractors to bid on defects found during the home inspection. What if a house on the market came complete with an independent analysis answering all of these questions? Also, what if the seller named their desired contract terms up front?
If you are a seller it is understandable that providing transparency may feel like you're giving too much information to the buyer. For years that has been the common belief in the marketplace. In reality, a well-represented buyer is going to uncover the truth a renegotiate the deal. If they are unable to renegotiate, both the buyer and seller have just wasted an incredible amount of time and money. More importantly, if the seller had saved the buyer both time and money by providing transparency from the beginning it's likely the buyer would have paid more for the property. You're probably asking "Why?" and it's the right question. The primary reason today is that the competing properties are not offering transparency, which actually makes them less desirable.
"I have this house I want to sell you for $280k. Make me an offer and I will give you 30 days to decide if it is a good house and fair deal."
The quote above is the current state of real estate. Buyers truly have no idea what they're purchasing so they need the help of an "expert" (real estate licensee and/or Realtor) to launch a full fledged due diligence process to find out what the seller is hiding. At a minimum a buyer will hire a home inspector and appraiser. In reality they will also seek the expertise of a pest inspector, radon specialist, and multiple contractors to bid on defects found during the home inspection. What if a house on the market came complete with an independent analysis answering all of these questions? Also, what if the seller named their desired contract terms up front?
If you are a seller it is understandable that providing transparency may feel like you're giving too much information to the buyer. For years that has been the common belief in the marketplace. In reality, a well-represented buyer is going to uncover the truth a renegotiate the deal. If they are unable to renegotiate, both the buyer and seller have just wasted an incredible amount of time and money. More importantly, if the seller had saved the buyer both time and money by providing transparency from the beginning it's likely the buyer would have paid more for the property. You're probably asking "Why?" and it's the right question. The primary reason today is that the competing properties are not offering transparency, which actually makes them less desirable.
TRANSPARENCYThis is the key to our success. A traditional real estate sale is filled with anxiety and surprises for both the buyer and seller. Our process works toward removing all the uncertainty and worry from the transaction. |
SIMPLE TERMSWhen would you like to close? Let's stop asking questions and start setting a baseline of terms. Let buyers ask for only the things that matter to them the most. We simplify the process by minimizing the number of decision variables. |
FAIRNESSWe strive to help our sellers get the highest price possible for their home, but if you're hiding a structural problem and/or hoping someone will overpay by 20% we really can't help you. Buyers trust that our transparency is genuine and we work hard to keep it that way. |
OUR GOALHelp you sell a property for the highest "net" price possible. |
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Listing Preparation
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Pre-Inspection Repairs Valuation Staging |
Marketing Services
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Photography Marketing Materials MLS Listing Listing Syndication |
Coaching -
Real Estate Basics Pricing Strategy Repair Decisions Deal Dynamics Getting to Closing |